School of Humanities and Arts


School of H umanities and A rts

Founded in 1984, School of H umanities and A rts was originally known as t he Faculty of Secretary in Ningbo Technical College. In 2001, it was renamed t he Faculty of Humanities. Being promoted to 4-year undergraduate college in 2004, the university adopted its present name. The Faculty of Humanities changed its name to School of Humanities the following year. In 2015, Undergraduate Art Education and Extracurricular Activities Guidance Center was set up in the school, since then the school has been renamed School of Humanities and Arts. Nowadays, the school has around 1200 students, 60 teaching staff, including 1 5 senior titles, 2 2 doctors. I t has provided society with more than 5000 excellent graduates in recent years.

Experimental and Training Center, Undergraduate Public Art Education and Extracurricular Activities Guidance Center. Offering five majors:Chinese Language and Literature, Advertising, Industrial Design, Culture Industry Management and City Management. The construction of discipline and specialty from three aspects: Strong, Special, and New. Strong means strengthening traditional specialty construction by integrating resources; Special means finding ways to make cultural and creative discipline more characteristic; New means building new specialty such as Culture Industry Management and City Management according to the needs of the development of society. School plays an important role in improving students’ humanistic quality and building campus culture through relevant curriculum and directing student league.

The research direction of the college is Urban Sociology (School-level Key Discipline), Cultural and Creative Industry and L iterature and Art. There are Ningbo Branch of Zhejiang Secretarial Society, Ningbo Primary Social Governance Research Base (City-level Social Science Base), Ningbo Social Governance Collaborative Innovation Center, Institute of Culture and Public Administration of Xiangshan Institute of NBUT, Design and Innovation Center of NBUT, Culture and Innovation Center of NBUT, The Institute of Urban Culture of NBUT, The Institute of Culture and Brand of NBUT, The Ningbo Corporate Culture Research Association, and The Ningbo Enterprise Culture Research Base. The college relies on the platform construction to actively integrate into local economic and social development and improve the ability of teachers to serve the localities. In recent years, the research work of the college has achieved fruitful results, including 3 national-level project, more than 20 provincial-level projects, 70 city-level projects, 107 vertical projects, over 100 horizontal projects, 35 monographs or textbooks, and about 2 2 0 papers published, patenting more than 10 inventions as well as hosting 2 sessions of The City Social Science Association Annual Meeting. It has certain influence in the fields of Urban Sociology, Cultural and Creative Industry and Literature and Art.

The college adheres to the cultivation of talents as the central principle, and builds an application-oriented talent training system with the core of theoretical knowledge and practical ability training. The quality of personnel training is continuously improved. In recent years, student research has been awarded 10 provincial projects, 40 school-level projects; 10 published papers, and a series of patent application s . The academic competitions are getting higher value, making breakthroughs in national competitions and gaining achievement in international competitions - awarding 103 titles for various provincial and higher level competitions. The employment rate has been increasing , which has been above 98% over the years, and it has won the title of “Advanced Collective” for school-level employment work. Moreover, domestic postgraduate enrollment rate and international exchange frequency have achieved remarkable results.


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